![]() ![]() Before joining Apple, he was Principal Product Designer at Avid for over 10 years. Steve Bayes: retired from Apple in 2018 after more than 12 years as Product Manager for Professional Applications. The newly appointed Hedge advisors will offer guidance on evolving market dynamics, product evolution, and customer experience. To help take the company through its next stage of growth, Hedge strengthened its leadership capabilities with the establishment of an industry advisory board with investor Steve Bayes, industry executive Estelle McGechie, and noted filmmaker Robin Moran. And by investing back into the industry, we are also building a new era of video workflows that are open, reliable, and fast – and that will catapult video production into the modern age.” Appoints strategic advisors Matthijs adds, “With this investment coming from industry leaders who understand the pain points we are trying to solve, we will grow our team and focus on optimising the workflow for customers rather than finances, bringing new features and entirely new products to market faster. But, even with our success and rapid development schedule, there’s still so much more we can build to make life even better for our customers.” They are doing amazing things, and we see this as just the beginning of an amazing industry evolution and partner collaboration.Co-founder and CEO of Hedge, Paul Matthijs, says, “Hedge has had five consecutive years of profitable growth. Colourlab is a great step forward towards enabling that and it’s the main reason why we are investing in their seed round. Within a few years, a non-destructive color workflow will become the most important cornerstone for any production. Paul elaborates on the strategy behind the investment, “The final frontier is color. Consistent with Hedge’s overriding ethos of efficiency and time-savings, Hedge’s investment into the color-focused technology company will help further commoditize workflows, enabling an even wider pool of users to participate in production and post-production. It’s AI-driven color grading technology enables users to match the colour essence of a film clip and accurately apply it to a single clip or hundreds, automatically. Hedge is also the lead investor in Colourlab’s seed round, which was completed earlier this year. We are moving quickly and our customers can expect exciting new products born from EditReady, Scopebox, and Hedge technologies.” Customers will have a more complete and friction free workflow with experts they can tap into. That’s why we’re acquiring Divergent Media’s apps. Paul explains, “To remove even more workflow friction, we need to be able do more with video itself. With access to these technologies, Hedge plans to consolidate and improve its products, without losing the essence of any of them. ![]() ![]() The company’s recent seed funding, and its investments and acquisitions, will allow Hedge to maintain and grow its position at the centre of modern creative production and remove all friction from workflows from camera right through to edit.ĭivergent Media tools help with DIT, editing, finishing and transcoding. Thoughtful design runs through the company’s products, making them easy to use and dependably robust. Hedge’s software intelligently transfers valuable video content from cameras to multiple storage media, and allows video editors to collaborate across the cloud. And by investing back into the industry, we are also building a new era of video workflows that are open, reliable, and fast – and that will catapult video production into the modern age.” “With this investment coming from industry leaders who understand the pain points we are trying to solve, we will grow our team and focus on optimizing the workflow for customers rather than finances, bringing new features and entirely new products to market faster. But, even with our success and rapid development schedule, there’s still so much more we can build to make life even better for our customers,” states Paul Matthijs, co-founder and CEO of Hedge. “Hedge has had five consecutive years of profitable growth. The financial transactions coincide with three strategic advisor appointments to help take the company through its next stage of growth: investor Steve Bayes, industry executive Estelle McGechie, and noted filmmaker Robin Moran. Hedge will use the investment to grow its team, and expand its media technology portfolio and capabilities through the acquisition of Divergent Media assets and investment in Colourlab. Hedge, the creator of modern, intelligent software solutions for video professionals, announced it has closed a $3 million round of seed funding led by Steve Bayes in participation with other private media industry investors. ![]()
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